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What makes a good sound-bite? A short concise phrase or generic valtrex no prescription sentence that is repeatable. John Lechleiter, CEO of Eli Lilly and Company  (NYSE: LLY), used this very good sound-bite in a speech today to the U S Chamber of Commerce :

“Encouraging innovation needs to generic valtrex no prescription be the purpose of U.S. health care reform – not its victim.”

In one sentence, he summed up what generic valtrex no prescription his concern is about President Obama’s health care reform principles. The words “innovation,” “purpose,” and “victim” are particularly powerful. 

He explained the generic valtrex no prescription result of innovation in simple to understand statistics: that  innovation has helped boost the average American’s life expectancy from generic valtrex no prescription 47 to 78 years, a rise of 66 percent over the generic valtrex no prescription past century.  He called that “unprecedented in human history.”

HINT:  When you generic valtrex no prescription give a speech, make sure you create sound-bites that are generic valtrex no prescription repeatable.  Can your audiences retell your main point?  Give them a sound-bite and they’ll be able to propagate your message.

Need help crafting your sound-bites?  Drop me an email:  Jean@Real-Impact.com.