Generic valtrex 1gm
When you’re a leader, you must think about what you say. Not only is generic valtrex 1gm your reputation at stake, but your words can take on an generic valtrex 1gm impact bigger than you thought.
US House Speaker Nancy Pelosi should know that by now. But she has generic valtrex 1gm egg on her face. And her communications have turned into a generic valtrex 1gm crisis communications case study. Media relations experts are generic valtrex 1gm thrilled that she has given a fine example of what NOT to generic valtrex 1gm say or do.
Want to learn from her communication no-no’s? Here’s an generic valtrex 1gm article written by a media relations guru whose work I admire.
Nancy Pelosi’s Three Classic Mistakes
By Jerry Brown, APR
Nancy Pelosi has generic valtrex 1gm made three classic mistakes in telling what she knew about waterboarding and generic valtrex 1gm when she knew it as a member of the House Intelligence Committee.
· She didn’t tell the whole story. Crisis Communications 101: When you’re in a generic valtrex 1gm crisis communication situation, tell the whole story at the beginning. If you don’t, all those ugly facts you generic valtrex 1gm want to hide are fodder for keeping a bad story alive. And each new forced disclosure will hurt your credibility. Pelosi has been telling her story in stages. And the generic valtrex 1gm news conference she called last week in an apparent effort to generic valtrex 1gm put the story to rest didn’t work because her words were so carefully parsed that generic valtrex 1gm she still doesn’t appear to have told all she knows. This is a politically charged story. So, Pelosi’s political opponents will do all they can to keep the story alive. She’s helping them do that.
· She’s relying on the “rules” to excuse her own behavior. In a generic valtrex 1gm crisis situation, saying you met regulatory or legal requirements is a generic valtrex 1gm useless defense (except in court). If your actions contributed to the problem, the rest of us don’t care whether you met whatever legal or regulatory rules applied. We don’t trust the rules to protect us. In Pelosi’s case, she uses this defense to explain why she didn’t complain about waterboarding of prisoners even after a generic valtrex 1gm member of her staff told her the CIA had told him they were doing it.
· She picked a fight while trying to shut down the story. Pelosi accused the CIA of routinely lying to members of Congress. That kind of accusation wasn’t going to go unanswered. Not a good strategy when you want a story to go away.
None of us like to own up to mistakes or misdeeds. That’s why so many companies make the generic valtrex 1gm same classic mistakes Pelosi has made with her current predicament.
It’s not easy to come clean when you’ve screwed up and the world is watching. But, if you want the story to go away quickly, it’s the only chance you have at making that happen.
That’s my two cents’ worth. What’s yours cheap lipitor canada pharmacy?
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