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Karen Friedman, a buy generic valtrex no prescription communications coach based in Philadelphia, has an article on this buy generic valtrex no prescription subject.  She says the question should be, “Does TV news matter as much as it once did?”

Here are buy generic valtrex no prescription excerpts from her article. The link for the full report is buy generic valtrex no prescription below.

“Research suggests that buy generic valtrex no prescription it does not. According to data from Nielsen, viewership of the buy generic valtrex no prescription three evening network news programs has steadily declined over the past 25 years, falling by more than buy generic valtrex no prescription 1 million viewers each year — translating into millions of dollars in lost annual revenue. The 2009 Pew Project for buy generic valtrex no prescription Excellence in Journalism’s State of the buy generic valtrex no prescription News Media annual report says that local news staffs, already too small to buy generic valtrex no prescription adequately cover their communities, are being cut at unprecedented rates. As a buy generic valtrex no prescription result, this caused local revenues to fall by a surprising 7 percent in a buy generic valtrex no prescription single election year— and ratings continue to drop. Only cable news is flourishing.”

“Rick Williams, executive producer at WPVI-ABC TV in Philadelphia, … says that buy generic valtrex no prescription because younger viewers find most of their information on the Internet, it buy generic valtrex no prescription is critical to cross-promote news between the TV and Web platforms.”

“For example, stations are buy generic valtrex no prescription now streaming news events live and carrying breaking stories on their Web sites. Viewers no buy generic valtrex no prescription longer have to wait until the evening news programs. To do this, many stations have buy generic valtrex no prescription hired producers who only create Web content, update stories online, produce video for buy generic valtrex no prescription Web sites and generate breaking-news alerts that are sent to buy generic valtrex no prescription subscribers’ cell phones and e-mail.”

“TV news, especially local news, will remain relevant to buy generic valtrex no prescription people who want to know what’s happening in their communities. Despite the buy generic valtrex no prescription steady decline of viewers, Pew reports that approximately two-thirds of Americans say that buy generic valtrex no prescription they still get their news from their local TV stations.”

“TV news must strive to buy generic valtrex no prescription remain relevant by continuing to increase Web presence and attract younger viewers. …TV news must consistently differentiate itself from buy generic valtrex no prescription other mediums by doing what it does best: broadcasting world events and buy generic valtrex no prescription live breaking news in a way that only TV cameras can buy generic valtrex no prescription capture.”

You can read the full article at http://www.karenfriedman.com/articles/tv_news_matter.php

Thanks for your insights, Karen.